For Immediate Release

CONTACT:
Sean Hardy
Sales Manager
Sauna Warehouse, Inc.
6 Orchard, Suite 201
Lake Forest, CA 92630
Phone: 800-906-2242 x291
http://www.saunas.com
sean@saunas.com

Orange County Company - Sauna Warehouse, Inc. -
Makes the Inc. Magazine 500 ~ Sauna Warehouse, Inc., Ranks #51 on the 2004 Inc. 500
With Four/Five Year Average Annual Sales Growth of 481% ~
~ Ranked #3 in Orange County ~
~ Ranked #3 in the Retail Division ~

Lake Forest, CA (October 28, 2004) - Sauna Warehouse, Inc. was ranked #51 overall on the prestigious Inc. 500 - a ranking of the five-hundred fastest-growing private companies in the country. Sauna Warehouse, Inc. has achieved this distinction with four/five year average annual sales growth of 481%. The Inc. 500 Special Issue appears on newsstands October 26. Dave Dickerson, CEO of Sauna Warehouse, Inc., stated, "Our team at Sauna Warehouse is very proud to be recognized for our hard work and efforts. We have focused on providing innovations that make choosing, purchasing, and receiving products simple and hassle free for both the consumer and builders. Coupled with unmatched customer care, we feel this is what has given us our competitive edge."
The aptly chosen domain name - www.saunas.com - has attracted visitors from every area of the U.S. and beyond. Founded with the concept of supplying saunas manufactured by the biggest names in saunas worldwide, Sauna Warehouse, Inc. is truly a virtual warehouse. While eliminating the need for a costly brick & mortar warehouse, Sauna Warehouse, Inc. has leveraged the power of new technologies to facilitate distribution. "We wanted to create an unrivaled virtual shopping experience for both the general contractor visitor as well as the sauna/steam enthusiast. The web strategies incorporated, in terms of sheer user functionality, have been a productive factor." Dave Dickerson further states, "Our clients recognize the unique combination of quality, selection, service and the low prices we provide."
To be eligible for this year's Inc. 500, companies had to be independent and privately held through their fiscal year 2003, have had at least $200,000 in net sales in the base year of 1999 for Inc. 500 alumni and 2000 for new applicants, and $2 million in net sales for 2003. In addition, their 2003 sales had to exceed 2002 sales. Companies are ranked on averaged year-over-year sales growth. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials. Sauna Warehouse, Inc. is proud to be counted among eleven other Orange County businesses in the Inc. 500. U.S. labor statistics show that approximately 75% of all new job creation in the U.S. is coming from small businesses. Sauna Warehouse, Inc. is proud to be ranked among the businesses that have driven economic recovery, and prospered in the face of stagnation.
About Inc.
The only business magazine dedicated exclusively to owners and managers of fast-growing private companies, delivers real solutions for today's innovative company builders. It provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing and technology. Inc. is the premier publication that focuses on small to medium-size businesses, which are responsible for more than half the nation's gross domestic product and 75% of its new jobs. And Inc. looks beyond work to address the entrepreneurial lifestyle. Inc., a Gruner + Jahr USA publication inspires and informs, with cutting-edge coverage that reflects our readers' energy, brashness, and imagination.
About Sauna Warehouse, Inc.
With experience in the sauna industry since 1987 and an established web presence since 1997, Sauna Warehouse, Inc. has been the leading supplier and most widely used website for architects, contractors, health clubs, hospitality and consumers; providing complete sauna kits (both pre-cut and modular), heaters, steam room equipment and accessories. Sauna Warehouse, Inc. offers more options and manufacturers than any other online sauna or steam room supplier. Sauna Warehouse Inc.'s knowledgeable staff can be reached either at 800-906-2242 or customerservice@saunas.com